In this episode of Thought Leader Life, Michael and I interview #ThoughtLeader Lydia Sugarman in what she describes as a 50,000-foot conversation. Lydia’s definition of a #ThoughtLeader is someone who can take prevailing tools and ideas and re-work them into something new that better serves people. Lydia shares her insights about marketing automation and how […]
In this episode of Thought Leader Life, Michael and I share insights with #ThoughtLeader Kurt Shaver (@kurtshaver or @salesfoundry). Kurt spent 20 years in the corporate sales world before finally establishing his own company, The Sale Foundry, a professional consulting firm that helps social corporate clients learn social selling skills to grow their business. Since […]
In this episode of Thought Leader Life, Michael and I hang out with “amazing, fantastic, and full of energy” #thoughtleader, Jill Rowley. Jill describes herself as a social selling evangelist, a modern marketer, a workshop leader, a public speaker, and a change agent. She defines a #thoughtleader as someone who is known for a specific […]
In this episode of Thought Leader Life, Michael and I speak with thought leader Steve Farnsworth about content marketing and connecting with buyers through blogs and similar digital vehicles. Steve belongs to Forbes’ list of 50 Most Influential Bloggers (a “nice little badge,” as he puts it), which helps him promote his thought leadership. Steve […]
In this episode of Thought Leader Life, Michael and I speak with thought leader Matt Heinz (@HeinzMarketing) about some of the secrets to being a successful social seller. Matt, who belongs to the elite Forbes list of the top 30 social selling influencers, describes himself as someone who has been doing B2B sales and marketing […]
In this episode of Thought Leader Life, Michael and I exchange thought-provoking views and noteworthy ideas with guest thought leader Vanessa DiMauro. Named by Women in Technology International as one of Boston’s Most Influential Women in Technology, Vanessa is a researcher and social business expert who co-founded Leader Networks, a professional consulting firm that specializes […]
In this episode of Thought Leader Life, Michael and I share insights with guest thought leader Jay McKeever about creating awareness, winning advocates, and bridging the proverbial sales and marketing divide. Jay has been in the marketing scene for nearly 17 years as the Worldwide Director for Cincom Systems, Inc.. Aside from his regular tenure […]
In this episode of Thought Leader Life, Michael and I talk with guest thought leader Dave Nielsen. Dave, who is the founder of Campsite.org and co-founder of CloudCamp.com, describes his work as educating people about cloud computing and consulting to companies trying to reach cloud computing space. Described by Mitchell as the “father of unconferences,” […]
This post is Part 5 of 6 in a series covering a thought leadership webinar I co-hosted recently. Click through to catch up on the previous posts: Part 1: Intro & Q&A, Part 1 Part 2: Q&A, Part 2 Part 3: What Is Thought Leadership and Why Is It Vital to Your Survival? Part 4: […]
Intro and Q&A, Part 1 of 2 Earlier in December, I did a webinar on “turning your employees’ expertise into thought leadership.” The webinar was sponsored by WebAttract—thought leaders in the webinar space—and hosted by Mike Agron. We were able to draw in a diverse audience of almost three hundred professionals who asked loads of […]