Published books can be powerful marketing tools: firms should encourage their executives and managers to write relevant books about the challenges and opportunities in their field. Why? Because published books offer corporations the same rewards that published books offer entrepreneurs and self-employed professionals! How firms can benefit from books Here are some of the ways […]
Many companies depend on sales during the holiday season to balance their books for the entire fiscal year. As a manager who is directly responsible for company sales, motivating part-time and temporary employees during this busy season can be a challenge. Many managers, who have made consumer sales their career find themselves in the challenging […]