Crowdsource to Create Books and Other Content

The philosophy of collective wisdom is embodied in the crowdsourcing process. The Internet and today’s technology enables all voices to be heard—from the mainstream ones to those in the peripheries, from the powerful to ordinary fellows. Gathering the input of the crowd in order to create something for your prospects and customers is a potent […]

Why Firms Should Encourage Their Executives and Managers to Get Involved Writing Books

Published books can be powerful marketing tools: firms should encourage their executives and managers to write relevant books about the challenges and opportunities in their field. Why? Because published books offer corporations the same rewards that published books offer entrepreneurs and self-employed professionals! How firms can benefit from books Here are some of the ways […]