Twitter is an inexpensive yet effective means to create, establish, and cultivate thought leadership. With millions of Twitter users, it is a fast and easy way to engage other users or prospective customers and impress upon your brand’s mark. The key to effective use of Twitter in propelling thought leadership is keeping your followers engaged. […]
What are your firm’s feelings and policies towards employees who want to participate in thought-leadership activities like blogging and writing books? Does your firm support employees who want to write on their own time, or is it concerned or threatened by employee blogging and writing? The problem is certain to come up more and more […]
