How much are your A-list clients and prospects worth to you? This is one of the most important questions you and your marketing department have to constantly address, during good times as well as bad. The metrics of identifying your best clients and prospects are relatively easily described:
For your company, what are the key elements that if the stars aligned would allow you to deliver the “perfect” customer experience? Not all are under your control, but if you focus on what is, then you will put your firm in a position to allow all the stars align to deliver your customer’s “perfect” experience.