Thought leadership is just as much about influence as it is about authority. And if influence is measured by the reach of your intended communication, then there is no platform more effective than Facebook. By the end of last year, Facebook had earned more than 1 billion monthly active profiles with over 680 million users […]
Twitter is an inexpensive yet effective means to create, establish, and cultivate thought leadership. With millions of Twitter users, it is a fast and easy way to engage other users or prospective customers and impress upon your brand’s mark. The key to effective use of Twitter in propelling thought leadership is keeping your followers engaged. […]
What are your firm’s feelings and policies towards employees who want to participate in thought-leadership activities like blogging and writing books? Does your firm support employees who want to write on their own time, or is it concerned or threatened by employee blogging and writing? The problem is certain to come up more and more […]
Many companies depend on sales during the holiday season to balance their books for the entire fiscal year. As a manager who is directly responsible for company sales, motivating part-time and temporary employees during this busy season can be a challenge. Many managers, who have made consumer sales their career find themselves in the challenging […]
