In this episode of Thought Leader Life, Michael and I discuss with thought leader Julio Viskovich about “sellarketing” and how companies can effectively integrate social media tools into their sales processes. The show takes on a new interview format in which questions or topics to be elaborated by the guest are based on quotes pulled […]
Last month, I announced THiNKaha‘s soft launch of the Aha Amplifier, a web-based app for THiNKaha books in which you can easily share “Ahas” with others on your social media platforms (Twitter, Facebook, LinkedIn, and Google+). The Amplifier is super easy to use and it’s free to sign up! But for those of you who […]
In this episode of Thought Leader Life, Michael and I speak with thought leader Steve Farnsworth about content marketing and connecting with buyers through blogs and similar digital vehicles. Steve belongs to Forbes’ list of 50 Most Influential Bloggers (a “nice little badge,” as he puts it), which helps him promote his thought leadership. Steve […]
In this episode of Thought Leader Life, Michael and I share insights with thought leader Scott Abel about how content can and should be a business asset. As the “Content Wrangler,” Scott believes that you can write content once and use it often, and this can be done by managing content effectively. For Scott, thought […]
In this episode of Thought Leader Life, Michael and I speak with thought leader creator Joe DiNucci. As co-founder of the consulting firm Enabling Thought Leadership, Joe helps give voice to thought leaders by professionally aiding them in “word-smithing.” For Joe, thought leadership is a state of mind that is part of your life, and […]
In this episode of Thought Leader Life, Michael and I hang out with thought leader Mark Amtower (@amtower). Backed by 30 years of unparalleled experience in the field of government marketing, Mark calls himself the “Godfather of Government Marketing,” and an award-winning consultant on matters regarding Business-to-Government (B2G), #thoughtleadership, and #LinkedIn. The 30-minute interview focuses […]
In this episode of Thought Leader Life, Michael and I hang out with two thought leaders, Bonnie Harvey and Michael Houlihan, the couple behind the success of the Barefoot Wine brand. Michael and Bonnie share their journey from being struggling entrepreneurs in the ’80s to consulting for Fortune 500s and start-ups, and giving inspiration to […]
In this episode of Thought Leader Life, Michael and I speak with thought leader Matt Heinz (@HeinzMarketing) about some of the secrets to being a successful social seller. Matt, who belongs to the elite Forbes list of the top 30 social selling influencers, describes himself as someone who has been doing B2B sales and marketing […]
In this episode of Thought Leader Life, Michael and I hang out with thought leader Willis Turner. As a recognized expert in social media marketing and sales, Willis shares valuable insights on how thought leadership can be advanced by being a content curator, by opening opportunities for engagement, and by giving attention to tail marketing […]